A website and product configurator for Abacus, a bespoke table specialist.
Crafted for spaces worth remembering.
A website and product configurator for Abacus, a bespoke table specialist.
- Client
- Abacus
- Industry
- E-commerce / Digital Product
- Services
- Web Design & Development

The project
Abacus crafts bespoke, solid French oak and walnut dining tables and luxury furniture in the UK, designed to serve as the sculptural centrepiece of architecturally minded homes. Their digital storefront needed an experience matching this exacting craft, bringing tactile materiality and generous dimension into an intuitive digital showroom.
We designed a calm, editorial browsing architecture prioritising high resolution visual storytelling, transparent dimension guides and a seamless path to custom configuration. Customers can effortlessly explore live edge slabs, bespoke leg pairings and surface finishes before requesting a consultation.
Product presentation
Editorial visual hierarchy and museum grade photography staging that honour the tactile warmth of natural timber grain.
Product discovery
Effortless filtering across seating capacities, table top geometries and custom leg architectures.
Responsive experience
A fluid mobile and desktop journey bridging spatial visualisation with seamless consultation and order booking.